Minimum Volume Requirement for Bulk Mailing
- rosalindbergwork
- Jan 10, 2024
- 2 min read
In the age of digital platforms, physical mail remains a highly effective way to engage and connect with your audience. It is still the medium with the highest response rates, and when done correctly, can be one of your most cost-effective marketing strategies. However, creating large and specialized mailings can require substantial time, resources and planning.
To help you maximize the return on your investment, USPS offers discounted rates for bulk mailings. This article provides insights into the requirements for bulk mail, and how to take advantage of these valuable discounts.
The USPS gives bulk discount rates because you do some of their work for them. By sorting your mail pieces so they are delivered to the right place and doing other things like pre-sorting by ZIP Code (both 3 and 5 digits), you save the Postal Service time and money. This is why you must meet certain minimum volume requirements to qualify for bulk discounts.
Traditionally, the most common way to send bulk mail has been through First Class Presort or Marketing Mail, also known as Permit Mail. These options are the best ways to take advantage of bulk mail postage discounts because they avoid the need for a postage meter and allow you to use postal indicia, which prints a unique mark on all identical pieces showing that they have been paid for.
Using a bulk mail service provider like Click2Mail eliminates the need for a permit, minimum volumes, USPS mailpiece design rules and other complex tasks involved with preparing mass mailings. This is a great option for departments that don't have the internal resources to prepare and submit their own mailings and would rather outsource the work and receive greater discounts on postage costs.
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