How Does Address Validation Software Work?
- rosalindbergwork
- Jan 10, 2024
- 1 min read
Address validation software compares user-inputted addresses against a database of standardised postal codes, improving data quality and accuracy. These tools cleanse, parse, match and format the data in line with relevant postal standards, enabling businesses to streamline their customer communication and operational efficiency while reducing shipping errors. The best address verification services include Melissa Data, Experian Data Quality, SmartyStreets and Lob, among others.
These systems are often used by organisations that deal with customers from around the world, such as flower delivery service Bloom and Wild or insurance company Homelyfe, as they need to verify international addresses correctly for a good customer experience and business processes. This includes capturing accurate information for loyalty schemes or payments, running mailing lists or sending out invoices or promotional materials to customers.
There are 130 different types of address formats across the globe, with many languages using unfamiliar characters or accents that make for difficult-to-read addresses. In addition, some countries use different writing systems, which means addresses need to be transliterated to the appropriate Latin alphabet before being verified. Address verification software that features fuzzy matching and self-learning capabilities is better able to understand the differences between these complexities and recognise common mistakes like typos and abbreviations.
Another popular feature of address verification software is geocoding, which converts the address into an equivalent location on a map with latitude and longitude coordinates. This helps businesses locate and deliver goods to their customers, improves usability of online forms and provides additional intelligence for e-commerce, analytics and CRM. It can also help identify and correct duplicate records within a database.
SITES WE SUPPORT
Comments