Data Collection with Address Verification Software
- rosalindbergwork
- Jan 10, 2024
- 1 min read
A reliable address verification tool helps businesses capture accurate customer information, which enables better decision-making and more effective marketing. In the case of e-commerce and other online platforms, accurate addresses help minimize returned mail and improve customer service. Likewise, financial services, third-party logistics providers, vacation rental services and background check firms benefit from verified, validated customer data that is more up to date and reduces operational costs.
Address verification tools compare user-inputted addresses to global locations reference databases for accuracy and completeness. The verification process can also include a user submitting a photo or scan of a government-issued ID in order to confirm identity and provide proof of address. This can be a good option for businesses that require KYC (Know Your Customer) policies and need to follow stringent regulations.
Real-time validation ensures that address information is accurate at the point of entry and eliminates the need for manual review — saving businesses time and money. Address validation tools also offer standardization that corrects format inconsistencies such as abbreviations, misspellings and other typos.
Many address verification tools support batch processing, allowing businesses to verify large numbers of addresses at once. This can be useful for database cleansing projects, address migration or when handling a high volume of new customer information. A trusted address verification provider should also be able to adapt to evolving workloads and business needs. For example, if the number of unique address formats increases, it should be possible to add additional validation rules that ensure consistency and accuracy across all address formats.
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